Finding the Best Digital Signage Company in Your Area

Digital signage displays are prevalent in most public places, including airports, train stations, hospitals, and schools. Suppose you own a small to medium-sized business that wants digital signage for your building but is unsure of what digital signage is or how digital signage can benefit your business. In that case, this article will be perfect for you! We have compiled a list of 7 things the best digital signage company should offer to help any business grow. We’ll also provide tips for finding the best digital signage company in your area while using an MSP to manage your digital signs so you don’t have to worry about it anymore. So let’s dive in!

Finding the Best Digital Signage Company

Finding the perfect digital signage partner can seem daunting. There’s no shortage of options—from large national chains to local mom & pop shops. But there are ways to narrow down the field and identify those companies that meet your specific needs. Here are five tips:

Research Online

Start by searching Google for “digital signage companies near me.” While not always accurate, this method allows you to see what other people think about each vendor. It may even lead you to reviews written by satisfied customers.

Ask Around

Word of mouth is still very powerful. Talk to friends, family members, colleagues, and neighbors to determine if they’ve used a particular firm. They might recommend a specific brand because they had good experiences working with them. Or maybe they were impressed by the professionalism displayed during the project.

Check Out Their Website

If you want to do some research on your own, check out the websites of several potential partners. Read through their bios and testimonials. See if they list any certifications or accreditations. And look at their portfolio of projects. Does everything appear professionally done? Is the website easy to navigate? Can you easily read the text?

Get References

Ask around again. Contact former clients and request references from them. If possible, ask for referrals from vendors as well. These contacts could give you insight into whether the company was worth it.

Meet With Them In Person

Finally, schedule a meeting with one or two prospective providers. During this visit, talk to representatives from both sides. Make sure that they’re knowledgeable about the products and solutions available. Also, please pay attention to their demeanor. Are they friendly and helpful? Do they answer questions honestly, or are they just telling you what you want to hear? Do they seem like they could be a good fit for your company? Lastly, what are their pricing structure and terms like?

 

What Should the Best Digital Sign Company Offer You?

1. Reliability

Reliability is the first thing we recommend when looking for a digital signage services provider. You want someone with experience managing large amounts of digital signage equipment and providing installation, maintenance, repair, and support services. This ensures that they know exactly what they’re doing and won’t leave you stranded if something goes wrong. They’ll also ensure that your devices work seamlessly by installing them correctly and providing everything works properly before leaving.

When selecting the best digital signage provider, don’t forget to consider their technical support staff. How responsive are they? Do they have any experience troubleshooting issues? Are they willing to provide training so employees can learn more about the system? You should also be able to contact the team directly via phone or email. This allows you to get answers quickly and resolve problems before they become major headaches.

Customer service is another area where many businesses fall short. Customers expect fast responses to questions and problems. Having someone available 24/7 to answer customer inquiries is essential. It gives them peace of mind knowing they can reach you whenever they need to, and it helps build trust between you and your clients. In addition, providing excellent customer support means going above and beyond to ensure every client feels valued.

 

2. Experience

It would be best if you made sure that whoever installs your digital signage has extensive industry knowledge. The team needs to understand digital signage technology and how to market your brand through digital signage effectively. A promising sign company will always hire experienced professionals who have worked with other clients in similar industries. These people will already know what questions to ask during interviews and which marketing strategies will get results.

If you’ve ever seen one of those infomercials where there’s a massive billboard advertising some new product, the chances are a professional digital signage services company did that. It may seem obvious, but having experience working with larger-scale projects means that the person handling your project knows what they are doing. Not only does this mean better quality products, but it also saves time because they aren’t wasting money trying to figure out how to do something incorrectly.

 

3. Ability to Choose the Right Digital Signage Software

The software to control your digital sign should do everything from controlling the content displayed on your screen to managing all aspects of its hardware components. The following list highlights some of the features you’ll want to look for:

• Content Management System: A CMS enables users to add new images, videos, text, links, etc., to their digital sign. It will then automatically update each time someone views the page.
• Dynamic Image Display: This option lets you playback prerecorded media files at specified intervals if you plan to show live video feeds.
• Video Player Control: This allows you to specify start/stop times for playback.
• Audio Playback: Plays audio clips stored within the system.
• Data Logging: Tracks every action performed by visitors to your site.
• Web Server Support: This Lets you access your website through a web browser.
• Customizable User Interface: This enables you to customize the interface’s appearance based on your needs.
• Multi-User Capabilities: Supports multiple simultaneous logins.
• Remote Access: Provides remote management tools allowing you to view and modify settings remotely.
• Scheduling / Timing Features: Automatically updates content according to preset schedules.
• Real-Time Reporting: Generates reports showing visitor activity over specific timeframes.
• Integration Tools: Integrates with other applications such as CRM, ERP, and POS.
• Mobile App Development: Offers mobile app development services.
• Cloud-Based Services: Hosts data online rather than storing it locally. This makes it easier to manage large amounts of information.
• Security & Encryption: Ensures security of sensitive data.

 

4. Cloud-Based Signage Solution

A cloud-based digital signage solution allows you to store your content online instead of downloading it onto local computers. Doing so eliminates the risk that hackers could gain unauthorized access to your network and steal confidential information. In addition, because these solutions operate entirely online, there’s no need to install additional equipment or purchase expensive servers. They’re ideal for companies looking to save money while offering high-quality service.

Advantages of Using a Cloud-Based Digital Signage Solution

• No Need To Install Additional Hardware Or Purchase Servers
• Eliminates Risk Of Hackers Stealing Confidential Information
• Reduces Costs Associated With Purchasing And Installing Equipment

Disadvantages of Using a Cloud-Based Digital Signage Solution

• Requires Internet Connection For Full Functionality
• May Require More Maintenance Than Traditional Systems

How Does a Cloud-Based Digital Signage Solution Work?

You upload your content into the cloud when you choose a cloud-based digital signage solution. Then, when people visit your website, they connect directly to the server where your content resides. Because the content isn’t downloaded to individual devices, it’s much faster to load. You also don’t have to worry about installing any special software or purchasing extra hardware.

5. Expertise

We want to mention that great teams make everything happen. You need people who know their stuff regarding technology, marketing, design, programming, etc., because they’ll be working with all those areas daily. They’re not just there to install screens; they’re there to create content, promote products, and keep customers happy. It takes a team effort to get something like digital signage up and running smoothly. A good company should always hire experienced professionals who understand the ins and outs of the industry. This way, they won’t waste time figuring out new ways to do things. Instead, they’ll focus on creating high-quality content and promoting your brand through social media.

6. Professional Design Services

When choosing a digital signage provider, ensure they offer graphic designers specializing in designing digital signage content. Some companies charge extra for these services, but others include them in their pricing plans. Hiring a digital signage content designer will help you avoid spending hours tweaking images yourself. Plus, having a professional take care of the graphics ensures your message gets across clearly.

Making sure that your design and content creation are done right is essential. The last thing you want is to spend money producing video content only to find out later that nobody watches it because they have a short attention span. When looking at different digital signage providers, look for custom solutions based on your needs. For example, if you run a restaurant, you may want to use video content from famous chefs talking about food trends. Or maybe you sell clothing online and would show pictures of models wearing your clothes rather than text descriptions. Whatever content you produce, ensure it is valuable to your audience.

 

7. Up to Date Technology

Digital signage technologies aren’t cheap, so choosing a reputable digital signage provider is crucial. Look for one that offers quality equipment and software and professional installation services. Make sure that the company provides regular maintenance and updates to its systems. Also, ask whether the company uses open-source digital signage software instead of proprietary software. Open-source programs allow anyone to access and modify code without paying licensing fees or royalties. If possible, try to work with a company specializing in digital displays. These experts already know exactly what works and doesn’t work for this advertising.

 

Industries Digital Signage Displays Benefit

The amount of digital signage service providers and digital signage has been growing rapidly over the past few years. The number of installations continues to increase yearly, and you’d be hard-pressed to go more than a few blocks without seeing a digital display. As a result, many organizations now rely heavily on digital signage systems. We have provided signs for law offices, property management companies, doctor’s offices, dental offices, schools, manufacturing facilities, hospitals, medical centers, churches, non-profits, and more!

Here are ten examples of how digital signage works in real life:

1. A hotel uses a digital signage screen to promote its amenities and services.
2. An airport displays flight information using a digital signage screen.
3. A restaurant offers an interactive menu board where patrons can order a wide range of food online.
4. Shopping malls promote new items using video walls.
5. Your local hospital provides patients with health education via touch screens.
6. An elementary school teacher teaches students using dynamic content on electronic whiteboards.
7. A church shows messages promoting upcoming events on a digital screen.
8. An art museum showcases art exhibits using LED panels.
9. A used car dealership advertises specials using large LCD monitors.
10. A big-box grocery store sells groceries using touchscreen kiosks.

Digital signage displays are becoming increasingly popular among businesses across all industry sectors. Here are just a handful of reasons why:

• Easy To Use – Most digital signages are simple to set up and use. You don’t need special training to operate these devices. Plug them in and start displaying content right away. This makes installation quick and affordable.

Plus, most digital signage software comes preloaded with templates, so you won’t be left without anything when setting up your system.

• Flexible Content Options – There are numerous ways to display content on digital signage. For example, you can show static images, videos, animations, scrolling lists, live feeds, and more. You also get access to hundreds of free fonts and clipart graphics, which means there will always be something interesting to see.
• Interactive Features – Many digital signage platforms offer voice recognition, motion detection, text messaging, email alerts, social media integration, and remote control capabilities. Some allow users to create custom applications, while others come ready-made with apps designed specifically for business purposes.
• Affordable Pricing – Compared to other forms of advertising like print ads, billboards, radio spots, TV commercials, etc., digital signage costs less money but delivers better results. It allows you to reach customers at any time and place. And it doesn’t cost extra if they decide not to buy from you or visit your location again.

So what does this mean? If you’re looking for a way to advertise your products and services effectively, digital signage may be precisely what you’ve been searching for. Contact us today to learn more about our solutions and how we can help you grow your business.

Benefits of Using Video Wall Technology in Your Office

Video wall technology has become one of the hottest trends in office design over the past few years. This trend is because video walls provide many benefits, including increased productivity, improved employee morale, enhanced customer service, and reduced operating expenses. Let’s take a look at some of those benefits below:

• Increased Productivity – One of the most significant advantages of having a video wall installed in your workplace is that employees spend less time standing around waiting for their turn to speak. Instead, they can work together by sharing information through presentations, whiteboards, and group discussions. They can collaborate easily because everyone sees everything displayed simultaneously. Employees who previously had trouble working together now enjoy greater communication skills thanks to the video wall.
• Improved Employee Morale – Another benefit of installing a video wall in your workspace is improving employee morale. People feel valued and appreciated when they know that their opinions matter. This feeling translates into higher levels of motivation and dedication toward achieving company goals. As a result, workers perform better than ever before.
• Enhanced Customer Service – A video wall provides businesses with another avenue to improve customer service. Customers appreciate interacting directly with staff members instead of going through phone operators or answering machines. Staff members love interacting with clients face-to-face since they don’t need to worry about missing important details during conversations.
• Reduced Operating Expenses – Video walls save companies money on electricity bills. Since no lights are required, energy consumption drops significantly, and these savings add up quickly!

Contact us today to discuss your options if you want to see how much potential video walls hold for your business. We’ll show you why video walls should be part of every commercial space.

 

How Effective is Digital Signage?

Digital signs offer several unique features that distinguish them from traditional displays such as TVs and monitors. These include:

• Interactive content – Unlike static screens, interactive digital signs allow users to access additional information without leaving the display. For example, a restaurant could use its screen to showcase menu items while displaying current specials and promotions.
• Real-time updates – With real-time updates, digital signs can automatically update themselves based on changes made elsewhere within the system. In other words, if someone changes a file stored online, the sign will instantly reflect that new data.
• Customizable messages – Because digital signs are connected via networks, they can send customized messages to specific groups of viewers. For instance, a retail store might create different greetings depending on whether customers enter through the front door or a back entrance. Or, a hospital may wish to inform patients of upcoming appointments using a message tailored specifically to each patient.
• High-resolution images – The quality of digital signs far exceeds that of standard TV sets. Images appear crisp and clear even at great distances. And unlike LCDs, LED panels do not suffer from burnout issues.
• Low maintenance – when compared to conventional displays, digital signs require little upkeep. There’s no need to clean the dust off surfaces like CRTs. Nor does one need to replace bulbs or adjust brightness settings. Wipe down the surface periodically to keep things looking fresh.
• Easy installation – Most digital signs come preinstalled and ready to go out of the box. They’re easy to set up and install because they connect easily to existing wiring systems. No special tools are needed either. Just plug everything together and enjoy instant results.
• Flexibility – One of the best parts of digital signage is that it allows flexibility. You can customize almost any display aspect, including size, shape, color, image type, and more. Flexibility means that you have complete control over what appears on your screen. It’s an ideal solution when you want to convey a particular message in a way that suits your brand identity perfectly.
• Cost-effectiveness – Compared to other advertising forms, a digital signage screen offers significant cost advantages. A single large-format display costs thousands, whereas a small number of smaller units only run hundreds of dollars apiece. Plus, there’s no need to pay rent or utilities since these devices operate independently.
• Scalability – As technology advances, digital signage becomes increasingly capable. Newer models feature higher resolutions, larger viewing areas, and greater customization capabilities. So, with time, your investment grows exponentially.
• Reliability – Since using a digital screen relies heavily on network connections, it requires constant monitoring for problems. However, technicians can quickly troubleshoot and fix the issue before it affects business operations if something goes wrong.

How is Digital Signage Used in Product Promotion?

Digital signage has become increasingly popular as more businesses realize its potential to improve the user experience while increasing brand awareness. It allows companies to create engaging experiences that help customers learn about products and services, find information, purchase items online, and receive personalized offers based on previous purchases. Here are just a few ways that top digital signage companies help boost business:

• Increase Brand Awareness – Customers who see your message on digital signage are much less likely to forget it than those who read advertisements in print publications. The same goes for social media posts. If people see your logo or slogan everywhere, chances are they’ll remember it long enough to take action.
• Improve Customer Experience – People love accessing information at any time and anywhere. With digital signage, you can give customers what they want without waiting until they get home or go into stores. You can show videos related to current deals, highlight new arrivals, and let shoppers know where to pick up specific merchandise.
• Boost Sales – Most retailers already understand how important visual marketing is. Studies show that consumers spend almost twice as much money shopping while watching TV commercials versus browsing websites. By displaying relevant ads on digital signage, you can reach customers wherever they happen to be. And once they start making purchases, you can send targeted emails promoting future orders.

What is an Interactive Digital Display?

An Interactive Display, also known as a Smart Screen, is designed to interact directly with its users. These screens use touchscreens, motion sensors, voice recognition software, etc., to allow people to access information without physically looking away from their current activity. Some examples include:

• Touch displays where visitors can browse products by touching them on the screen
• Voice-activated speakers which play music based on commands given by the user
• Motion detectors that turn lights on/off according to movements made by passersby
• GPS-enabled mobile apps which provide directions to nearby attractions
• Video walls that show videos selected by the viewer
• Projectors that project movies onto flat surfaces such as tables and floors
• LED panels that change colors depending on how many times someone touches them
• And much more!

How to Choose Between Different Types of Sign Solutions?

There are three main categories of digital signage solutions available today:

Static Displays

Static displays offer several benefits but lack critical features like mobility and scalability. They are typically used for advertising events, promoting sales, showcasing company logos, and delivering messages about special promotions. However, they cannot move around quickly because they require physical cables connecting them to power sources and data lines. Also, they don’t support multiple simultaneous viewers.

In addition, they often come with limited functionality due to hardware limitations. For example, most static displays will not accept input from smartphones or tablets. Finally, they have low resolution. This means that you must ensure that all images displayed on the sign are high quality to avoid pixelation when viewed through the tiny pixels of the display itself.

Portable Displays

Portable displays are similar to static displays except for being smaller and lighter. As a result, they can move around easier than larger ones. Because they rely on batteries instead of AC outlets, they usually run longer than static displays. But this doesn’t mean that they’re perfect either. Batteries tend to wear out faster than AC units, meaning that your signs may stop working after only a few months. Also, since they aren’t connected to any infrastructure, they won’t work without an internet connection. Lastly, they still suffer from poor image quality, especially in large areas.

Hybrid Systems

Hybrid systems combine the best aspects of both static and portable displays. They consist of a networked server running an application program and several standalone devices, including monitors, routers, media players, and other peripherals. Combined, these components form a complete solution capable of delivering content across a wide area.

These systems allow users to interact directly with the screens using their mobile phones or tablets. Since they use wired connections, they provide better performance than portable displays. On top of that, they can scale up quickly by adding additional servers and clients.

 

The Bottom Line

 

Digital signs aren’t just for big corporations anymore. Smaller businesses can reap the benefits by investing in high-quality technology. By following some simple guidelines, you’ll be able to select the best digital signage company and solution that meets all your requirements while saving time and money.

Without a doubt, the most important consideration when choosing a digital signage provider is the quality of the solution itself. If you are looking at several proposals, read the detailed specs and features lists provided by each company to ensure that you’re getting the most value for your money. If you have any questions or concerns, please send us a message.